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Jim Boykin is the CEO of WeBuildPages, which houses about 50 employees. They are a company that is a SEO for SEO’s. Like I’ve heard of many big named SEO’s that outsource to WeBuildPages. In addition to this, Jim Boykin has been known for buying links publicly, yet that were under the radar, so even Matt Cutt’s can’t find them.

Later in other blog posts, he described how he was trying to be one step ahead of the search engines (i.e. Google) by buying links that completely pass through a Googler (an employee of Google) reviewing it. He used to buy banner ads and a text link, or switched it up but now he is throwing in the black hat. Don’t get me wrong, black hat isn’t bad, it’s just risky. Buying links is the way of the web but buying followed links is against Google’s TOS, therefore, labeled Black Hat SEO.

Many SEO’s bought links; Rand Fishkin, Bruce Clay (did, I’m not sure if he still does), Aaron Wall, and the list goes on (I’m sure 90% of big name SEO’s have bought links, I’m just not versed enough to know if they are still buying them, that is, links that pass Pagerank)

With all that said. Jim Boykin makes a very strong stance against buying links and will now not take any risks in buying links. With that said, Jim Boykin has a clear conscience (from his own words) in his SEO efforts. I say ‘Good luck Jim’, I’m sure he’ll do even better now and take on more clients because of his pearly white hat stance.