Welcome back!

First, I want to share with you how I found this guy, it was when DoshDosh tweeted:

doshdosh: Debunking third-world myths with the best stats you’ve ever seen. http://tinyurl.com/4×3pq2

So, I decided to watch this video. (For your convenience, I embedded it just so you can see what I’m going to talk about before I actually say what I really want to say.)

So, literally within 5 minutes, I was blown away. I assume you were too.

That was a great message on third world statistics. It’s something I’ve heard about vaguely but never that eloquently presented before. He even made fun of previous statisticians by saying “how do they try to motivate us? bullet points, lol“. It’s very true but not just for statisticians, I think it’s true for almost any industry and many non-profits (being one who tried starting up one).

I think, there are two things we can draw from this phenomenal presentation:

    1. Be passionate about your topic
    2. Present your topic in such a way where everyone can understand (so they can get the ghist of your message) or better known as KISS method (Keep It Simple Stupid)

The first lessoned learned is foundational to public speaking. If you don’t believe in your topic/industry then find another industry to be in!!!! (cough, Gary Vaynerchuk, cough). We (consumers) are fed up with half-hearted speakers. I’d rather buy a book from an ego-centric blogger, who is passionate about his book, than a half-hearted sales rep at Barnes and Noble. Also, I’ve heard a few cars salesmen say “It’s not the car that sells, it’s the salesmen and how he presents himself toward the buyer“. So, I have a challenge for you, believe in your product/service or get out! (or at least sound very convincing but it’s difficult to ‘lie’ about your passion because people will find you out, fairly quickly, then your reputation is ruined). So, believe in it or get out!

The second lesson might cause disagreement but I’m sticking with it, the KISS method. For example, in the search marketing industry you have hundreds of people talking about (a fairly simple concept) site navigation/architecture but then you have Scott saying the same thing but with an amazing simplicity, called Filing Cabinet Theory. What Scott did was he took a difficult concept to describe and made it simple. That’s what most good teachers/speakers do, they break it down, so that you can fully understand, even if the concept is completely foreign to you.

Many people that think that a majority of internet marketing techniques are simple (and I’d agree) but I’d say after watching hundreds of internet marketing speeches it sounds like rocket science. I see why so many people feel that it’s a difficult and hard to grasp industry, when it’s not. All Internet Marketing strategies require work, not a Ph.D.

SEO is simply: write good stuff, link to pages with anchor text you want to rank for, and network. 1, 2, 3. Simple as that, just requires work. PPC: research keywords, ad test, and landing page test. 1, 2, 3. Or Affiliate Marketing: Find a product and promote it. 1, 2. Etc, etc.

As Rand said in one of his posts, over a year ago, “90% of Ranking lies in 4 factors“. Like, I understand you can split hairs and become more specific and ask ‘how do you research keywords, what about negatives, geo-targeting, etc’ but that’s not the point I’m trying to make.

How many points are you trying to make (is my point), when you present a message? One or twenty? Speech Writer TJ walker says “no more than 5 points in a speech“. I would say that 1-3 is a good rule to stick to. If your message is 20 minutes, stick to just 1 strong point.

The Point is: Speak in such a way where ‘people get it’. Where you trigger something in people that they learn what you spoke about, not just sat at your presentation and forget 20 minutes later. Find something that describes your topic simply (mine was by showing you ‘how it’s done’ and by explaining it in two simple steps; passion + KISS= FTW).

I love 99% of the internet marketers I met, heard, seen online, etc. I’ve listened to a lot of messages. Few messages stick out and even fewer that I can even remember. My challenge to you is; Which presentations do you remember? Why? and then, How can you emulate this for YOUR industry/topic?

Good luck with the challenge, I know each of you can do it; you’ve optimized sites, now go an optimize your speech! :)